Tracing Shanghai is a collaborative educational initiative between Loughborough University School of Design and Creative Arts, and Tongji University College of Design and Innovation. As part of the collaborative creative industries dimension of the Repositioning Graphic Heritage research project, the initiative encourages designers to be inspired and look at the city as a source of visual-aesthetic inspiration by translating research into graphic design concepts for the heritage sector.
The Tracing Shanghai project introduces ways to study urban heritage systematically and challenges designers to examine how urban heritage is communicated through graphic objects. It encourages designers to grapple with heritage interpretation, presentation and representation, and apply existing skills and knowledge to the heritage experience, bringing together interdisciplinary approaches from different perspectives.
From the Tracing Shanghai project, the examples featured below by Tongji Uhttps://repository.lboro.ac.uk/articles/media/Shanghai_Language_Heritage_Huxiaoyan_Branding_Design/12780773/1niversitydesign students explore urban graphic heritage in Shanghai through an understanding of language, typography, illustration, and photography, applied across brand identity, digital design, film and, animation, packaging and point of sale, print and advertising, retail and environmental design. Exploratory interpretations and distinctive graphic communication explore and propose new opportunities for creative industry practitioners working in city branding, cultural promotion and place identity.
See exploratory research and applied design concepts:
Shanghai Architectural Heritage / Graphic Redesign of Shikumen by Huiqi Yang →
Shanghai Language Heritage: Huxiaoyan Branding Design by Beijia Zhu →
Project coordinators: Dr Johnny Xu, Dr Zhang Xueqing, Dr Robert Harland