urban-graphic-object

Repositioning Graphic Heritage

What new perspectives can graphic design contribute to design for urban heritage? How can participatory design approaches enhance urban graphic heritage for greater social cohesion?

Funded by the Arts and Humanities Research Council (AHRC) in the United Kingdom, this two-year project between Loughborough University School of Design and Creative Arts, and Tongji University College of Design and Innovation, explores the integrative process through which people experience, and are informed about, urban heritage through graphic images. It focuses on establishing a clearer understanding about the core knowledge that heritage professionals must grapple with when they need to communicate with the public about the heritage experience.

The research provides new opportunities for creative industry practitioners concerned with enhancing cultural development in China and the UK. Through the prism of graphic design, the project explores different facets of the heritage experience, such as the role of transport signage and pedestrian signage; symbols, such as pictograms, that identify heritage products, services and experiences; websites and other digital designs that augment the visitor experience; and site- specific moving images that narrate and educate us about heritage.

Utilising a combination of field visits, practice-led and practice-based approaches, participatory design, public exhibition, and digital archival practices, the project establishes new methods for recording, archiving and interpreting graphic images of urban heritage, for the benefit of researchers and practitioners working in countries wanting to develop the heritage visitor experience.

 

Project team

Loughborough University | Dr. Robert Harland (PI), Senior Lecturer in Graphic Design | Prof. Paul Wells (Co-I), Chair in Animation | Andrew Selby (Co-I), Associate Dean for Enterprise | Johnny Xu (Research Associate). Tongji University | Prof. Lou Yongqi, (PI), Dean of the College of Design and Innovation | Dr. Zhang Xueqing, (Co-I), Director of Discipline Development Centre | Dr. Du Qin, (Co-I), Director of Brand and Space Laboratory | Shi Yin, (Co-I), Head of Tongji Tiandi Art & Design Innovation Co. Ltd.